Project Id:
Funnel Id:
Session: Clear
SessionId
Refresh
Total sales
Net sales (gross sales minus discounts and returns) plus taxes and shipping.
Total orders
Total number of orders
Average order value
Total value of all orders - including taxes, shipping, and discounts, without subtracting the value of returns - divided by the total number of orders.
Total sessions
The period of time a user is active on your site or app. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.
Returning customer rate
The percentage of customers that have placed more than one order from your store, out of customers that placed an order within the selected date range.
Sessions by location
Number of sessions per location, country
Sessions by social source
Number of sessions per social source
Sales by location
Number of sales per country
Sales by device type
Number of sessions per device type [Desktop, Tablet, Mobile]
Sales by social source
Total online store sales that came from a social referrer source. [Facebook, Instagram, etc..
Top products per units sold
Products with the most individual units sold. Includes orders from all sales channels.
Average conversion rates
Added to cart
Reached checkout
Percentage of sessions that resulted in [action], out of the total number of sessions.
Purchased
Page view
Social source:Cart Item Added
Checkout complete