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Funnel Id:
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Total sales

Net sales (gross sales minus discounts and returns) plus taxes and shipping.



Total salses:
salses in the passed year:
salses in the passed quarter:
salses in the passed month:
salses in the passed week:
salses in the passed day:
salses in the passed hour:
salses in the passed minute:

Total orders

Total number of orders


Total orders:
orders in the passed year:
orders in the passed quarter:
orders in the passed month:
orders in the passed week:
orders in the passed day:
orders in the passed hour:
orders in the passed minute:

Average order value

Total value of all orders - including taxes, shipping, and discounts, without subtracting the value of returns - divided by the total number of orders.


Average order value:
Average order value in the passed year:
Average order value in the passed quarter:
Average order value in the passed month:
Average order value in the passed week:
Average order value in the passed day:
Average order value in the passed hour:
Average order value in the passed minute:

Total sessions

The period of time a user is active on your site or app. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.


Total Sessions:
Sessions in the passed year:
Sessions in the passed quarter:
Sessions in the passed month:
Sessions in the passed week:
Sessions in the passed day:
Sessions in the passed hour:
Sessions in the passed minute:

Returning customer rate

The percentage of customers that have placed more than one order from your store, out of customers that placed an order within the selected date range.


Returning customer procentaje:
Returning customer procentaje in the passed year:
Returning customer procentaje in the passed quarter:
Returning customer procentaje in the passed month:
Returning customer procentaje in the passed week:
Returning customer procentaje in the passed day:
Returning customer procentaje in the passed hour:
Returning customer procentaje in the passed minute:

Sessions by location

Number of sessions per location, country


Sessions by social source

Number of sessions per social source


Sales by location

Number of sales per country


Sales by device type

Number of sessions per device type [Desktop, Tablet, Mobile]


Sales by social source

Total online store sales that came from a social referrer source. [Facebook, Instagram, etc..


Top products per units sold

Products with the most individual units sold. Includes orders from all sales channels.


Average conversion rates

Added to cart

Reached checkout

Percentage of sessions that resulted in [action], out of the total number of sessions.

Purchased


Page view

Social source:

Cart Item Added

Checkout complete